Transitioning from a military career to entrepreneurship, Todd Griffin, owner of Veteran Lawn Care & Landscaping, knew he needed a strong digital presence to make his mark in the landscaping industry. With over 15 years of experience in lawn care and landscaping, Todd was ready to expand his side business into a full-time operation. However, without a robust online strategy, attracting consistent leads and managing customer inquiries was a challenge. That’s when he turned to ATX Web Designs for a complete digital overhaul. Here’s how our partnershiptransformed Veteran Lawn Care & Landscaping into a regional powerhouse for residential and commercial landscaping in the Hutto and Austin areas.
Starting Strong with a Purpose-Driven Website
Our first priority was to design a high-converting website that would work as Todd’s “best employee” — capturing the interest of visitors and converting them into qualified leads. Within just a month, we launched a sleek, user-friendly site for Veteran Lawn Care & Landscaping that showcased their services, streamlined navigation, and provided essential tools for users to contact the business seamlessly. Todd’s website now operates 24/7, representing his brand and ensuring potential clients are met with a professional, engaging experience.
Empowering Todd’s Team to Handle Leads and Scale Efficiently
With Veteran Lawn Care’s growing popularity, Todd’s team was busy meeting client needs. We implemented backend tools to help manage incoming leads efficiently. Automated responses and a centralized communication system mean that Todd’s team can respond quickly to texts, emails, calls, and appointment requests, reducing the time it takes to get bids out to clients. This system allowed Todd to focus on what he does best — growing and training his team — while we handled the digital side.
Expanding Reach with Local SEO and Organic Growth
Visibility in search engines is critical for any local business. By optimizing Todd’s website and Google Maps listing, we boosted Veteran Lawn Care’s ranking in organic search results. Now, when local homeowners or commercial clients search for lawn care and landscaping services, Todd’s business is front and center. This improvement in search rankings has led to a 200% increase in organic web traffic and a 60% increase in total leads.
Breaking into New Markets with Targeted Marketing
Todd’s initial focus was on residential lawn care, but with ATX Web Designs’ targeted marketing approach, he soon began to attract commercial clients as well. Through strategic online advertising, we showcased Veteran Lawn Care’s diverse offerings, from lawn care to irrigation system maintenance. This expansion was a game-changer for Todd, allowing him to serve a broader range of clients and effectively “take over” his area.
Results That Speak for Themselves
Our partnership has led to transformative results:
- 200% increase in revenue: Todd’s business has doubled in revenue, providing him with the stability to focus on company growth and employee training.
- 60% increase in total leads: Our SEO and content marketing efforts have significantly expanded his client base.
- 200% increase in organic web traffic: By optimizing his online presence, we’ve driven more traffic to his website, resulting in more potential clients.
Ready to Grow Your Landscaping Business?
ATX Web Designs has helped landscaping businesses across Texas, like Veteran Lawn Care & Landscaping, reach their full potential. If you’re looking to take the next step in your business journey, schedule a complimentary 30-minute strategy session with us today. We’ll dive deep into where your business stands and identify untapped opportunities to help you grow and thrive in the digital landscape.
Let us handle your marketing, so you can focus on what matters most — delivering exceptional service and growing your team. Visit our website to see the success story of Veteran Lawn Care & Landscaping, and start your own journey to a more profitable business!
