{"id":11934,"date":"2020-04-15T20:38:17","date_gmt":"2020-04-15T20:38:17","guid":{"rendered":"https:\/\/www.atxwebdesigns.com\/?p=11934"},"modified":"2020-04-15T20:39:19","modified_gmt":"2020-04-15T20:39:19","slug":"tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence","status":"publish","type":"post","link":"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/","title":{"rendered":"Tweet Talk: 3 ways to woo millennials with your social media presence"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Millennials, Generation Y, The Facebook Generation, Echo Boomers. No matter what you call them, adults ages 23 to 38 make up a large proportion of the U.S. population\u2014about 25 percent\u2014and their spending power is growing daily. Millennial purchasing power is expected to reach $1.4 trillion by 2020, making them the perfect target demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, millennials also consume mass amounts of media\u2014potentially <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media.html\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">more than 70 hours a week<\/span><\/a><span style=\"font-weight: 400;\">\u2014and are flooded by advertisements and marketing campaigns. Social media in particular has become a platform for attempting to catch the attention of this influential consumer demographic. Personalization, direct engagement and responsiveness in social media posts are three ways a company can stand out from the pack when engaging with Generation Y.\u00a0<\/span><\/p>\n<ul>\n<li><b>Personalize it<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Millennial consumers may dismiss traditional advertising or social media content that feels too much like a sales pitch. Millennials are drawn to brands that feel personal, creative or that match their own values. In a <\/span><a href=\"https:\/\/www.bcg.com\/publications\/2014\/marketing-center-consumer-customer-insight-how-millennials-changing-marketing-forever.aspx\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Boston Consulting Group survey<\/span><\/a><span style=\"font-weight: 400;\">, 59 percent of millennials reported that their favorite brands were a reflection of their style and personality, and 40 percent said they were willing to pay more for a brand that matched what they wished to convey about themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Easy ways to personalize your social media posts include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting \u201cbehind the scenes\u201d content, such as a spotlights on staff or members<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adopting a friendly, relaxed attitude when responding to comments and questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcasing your brand\u2019s unique style or voice<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Following and engaging with current pop culture trends\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Engage directly\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Social media accounts aren\u2019t just a place to promote your product, they are a channel for direct communication with clients and future clients as well as a tool for building brand trust. Millennials favor businesses and brands that promote a two-way, mutual relationship with their client base. A <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/guides\/2019-bgr-connection\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Sprout Social survey<\/span><\/a><span style=\"font-weight: 400;\"> found that 76% of respondents were more likely to purchase a brand they felt connected to on social media than they were to purchase from a competitor. Directly engaging with followers by answering questions, commenting on posts or asking for feedback can build trust and credibility among potential millennial customers.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b> Respond quickly <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When it comes to social media responsiveness, speed matters. A <\/span><a href=\"https:\/\/www.altitude.com\/resources\/omnichannel-evolution-of-customer-experience\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">2016 study<\/span><\/a><span style=\"font-weight: 400;\"> found that more than 80 percent of customers expect a response within 24 hours of posting on social media and more recent research indicates customers look for a response in as little as 30 minutes or one hour. According to a <\/span><a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/topics\/research\/2015\/Consumers-spend-after-positive-customer-service-interaction-on-Twitter.html\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Twitter study<\/span><\/a><span style=\"font-weight: 400;\">, quick responses were linked to higher customer satisfaction, willingness to recommend the brand, and revenue potential. The study found that customers were willing to pay almost $20 more for an airline ticket when an airline responded to a customer\u2019s Tweet in fewer than six minutes. Answering questions and addressing concerns in a timely manner on social media can help retain and build your millennial customer base.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Is your company maximizing the potential of its digital presence to win over millennials? <\/span><a href=\"https:\/\/www.atxwebdesigns.com\/\"><span style=\"font-weight: 400;\">ATX Web Designs<\/span><\/a><span style=\"font-weight: 400;\"> can perform a website and mobile app audit to help you improve your web presence and also offers website and app development services.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennials, Generation Y, The Facebook Generation, Echo Boomers. No matter what you call them, adults ages 23 to 38 make up a large proportion of the U.S. population\u2014about 25 percent\u2014and their spending power is growing daily. Millennial purchasing power is expected to reach $1.4 trillion by 2020, making them the perfect target demographic. However, millennials [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[198],"tags":[],"class_list":["post-11934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tweet Talk: 3 ways to woo millennials with your social media presence | ATX Web Designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tweet Talk: 3 ways to woo millennials with your social media presence | ATX Web Designs\" \/>\n<meta property=\"og:description\" content=\"Millennials, Generation Y, The Facebook Generation, Echo Boomers. No matter what you call them, adults ages 23 to 38 make up a large proportion of the U.S. population\u2014about 25 percent\u2014and their spending power is growing daily. Millennial purchasing power is expected to reach $1.4 trillion by 2020, making them the perfect target demographic. However, millennials [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"ATX Web Designs\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-15T20:38:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-15T20:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atxwebdesigns.com\/wp-content\/uploads\/2020\/04\/apple-applications-apps-cell-phone-607812.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Shaughnessy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Shaughnessy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/\"},\"author\":{\"name\":\"Emily Shaughnessy\",\"@id\":\"https:\/\/www.atxwebdesigns.com\/#\/schema\/person\/c7f50fe751a7ee56051302e768bae4cb\"},\"headline\":\"Tweet Talk: 3 ways to woo millennials with your social media presence\",\"datePublished\":\"2020-04-15T20:38:17+00:00\",\"dateModified\":\"2020-04-15T20:39:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/www.atxwebdesigns.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atxwebdesigns.com\/tweet-talk-3-ways-to-woo-millennials-with-your-social-media-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atxwebdesigns.com\/wp-content\/uploads\/2020\/04\/apple-applications-apps-cell-phone-607812.jpg\",\"articleSection\":[\"Digital Marketing &amp; 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